Brand Personality: The moral complexity of Annalise Keating and her timeless brand personality teaches transformation, self-discovery and redemption

Viola Davis portrays the complex character of Annalise Keating in “How to Get Away with Murder.” Annalise’s journey throughout the series is one of resilience, ambition, and moral complexity. Annalise is introduced as a brilliant and formidable defence attorney and law professor. She exudes confidence and authority both in the courtroom and in her personal life.

Annalise’s facade of strength begins to crack, revealing her vulnerability and inner turmoil. She grapples with personal demons, including a traumatic past, addiction, and the loss of loved ones.

Redemption and Growth: Despite her flaws and mistakes, Annalise is portrayed as a multifaceted character capable of redemption and growth. She confronts her past traumas and strives to become a better person, seeking justice for both herself and others.

Complex Relationships: Throughout the series, Annalise navigates complex relationships with her students, colleagues, and romantic partners. She forms deep connections with some, while others betray her trust, adding layers of tension and intrigue to her character arc.

Legal Genius: Annalise’s brilliance as a legal strategist and mentor to her students remains a central aspect of her character. She is portrayed as fiercely intelligent and resourceful, using her skills to outmaneuver adversaries and protect those she cares about.

Legacy and Impact: As the series draws to a close, Annalise reflects on her legacy and the impact she has had on the lives of those around her. Despite the challenges she has faced, she emerges as a symbol of strength and resilience, leaving a lasting impression on both her students and viewers alike.

Overall, Annalise Keating’s character journey in “How to Get Away with Murder” is one of transformation, self-discovery, and redemption, making her one of the most compelling and memorable characters in television history.
__
 Need some more brand personality reads? Here’s our latest editorial feature.