Category Technology

Technology

How Utilizing Technology Tools Can Enhance Your Brand Reach

Digital_Media_Times_Square_Nono_Nono_Communications

Discover the power of technology tools in enhancing your brand's reach. From leveraging social media to engaging with customers through email marketing, explore how these strategies can propel your brand to new heights.

Digital Marketing, Technology, Useful

What do numbers represent on digital media?

A substantial following or a high number of likes, shares, and comments can elevate your brand's reputation and perceived authority within your niche.

Owethu Maseko
February 27, 2024

Digital Marketing, Ethical Practices, Technology

Virtual Reality in 2024 and the Business Behind Brand Credibility: A Glimpse into South African Innovations

VR by South African businesses represents a significant step towards redefining traditional marketing strategies and enhancing brand-consumer interactions in the digital age.

Owethu Maseko
February 23, 2024
12 Comments

Digital Marketing, Technology, Useful

Content Consumption & Online Business Innovation

The current era is marked by a significant emphasis on personalised and authentic content tailored to resonate with Generation Z and Generation Alpha (those born after Gen-Z). Here’s how to nurture your understanding about this set: 1) Implication across sectors…

Owethu Maseko
February 16, 2024

Brand Management and Communications, Digital Marketing, Technology, Useful

Editor’s Friday Note: Video Content for Digital Marketing Strategists

In today’s digital landscape, video content is an essential element of any effective digital marketing strategy. With the rise of social media platforms such as TikTok, Instagram Reels, and YouTube, short-form videos have become increasingly popular, proving to be highly…

Owethu Maseko
February 1, 2024