Tag brand story

Brand Management and Communications, Useful

Brand Personality: The moral complexity of Annalise Keating and her timeless brand personality teaches transformation, self-discovery and redemption

Despite the challenges she has faced, she emerges as a symbol of strength and resilience, leaving a lasting impression on both her students and viewers alike.

Owethu Maseko
February 22, 2024

Brand Management and Communications, Useful

Brand Personality: How lead characters inspire brand presence

In Season 4 of “Blood and Water,” Puleng continues her relentless pursuit of truth and justice, despite the personal sacrifices she’s had to make along the way. Her journey is fraught with challenges as she delves deeper into the mysteries…

Owethu Maseko
February 15, 2024

Brand Management and Communications, Digital Marketing

Brand Personality: Why characters are created to hook us into investing in their journey

In the tangled web of thriller, crime, and drama, characters are not merely players on a stage; they are the very essence that breathes life into the narrative, beckoning us with their complexity, compelling us to invest heart and soul…

Owethu Maseko
February 7, 2024
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